Major UK vape <a href="/wholesalers">wholesalers</a> adjusted their wholesale prices within days of the VPD taking effect. The average increase across nicotine e-liquids is £2.00 per 10ml, matching the tax rate exactly. For disposables, price increases range from £0.80 to £2.50 per device depending on capacity.
Wholesalers are also adjusting minimum order thresholds. Vapestreams raised their minimum from £150 to £175 to cover the additional tax processing costs. Other distributors introduced free shipping thresholds at £300 instead of £250.
Retailers should benchmark wholesale prices across at least three suppliers per category, as the spread between cheapest and most expensive has widened post-VPD.