Our Story
It started behind a vape shop counter
TrackElf was born from a simple problem: vape shop owners were throwing away hundreds of pounds in expired stock every year, and nobody was building a tool to stop it.
The first version was a basic spreadsheet with conditional formatting. It worked, but it was clunky. So we built a proper tool — fast to log, instant to see, and accessible on any phone.
Today TrackElf serves independent shops, convenience stores, online sellers and wholesalers across the UK. The mission hasn’t changed: stop vape businesses from losing money to expired stock.
