The UK vape market remains the largest in Europe, estimated at £2.5-3 billion in annual retail sales. The post-VPD market is expected to grow in value (due to tax-inclusive prices) but may contract slightly in unit volume. The disposable ban, combined with VPD taxation, is pushing the market toward more regulated, higher-value products.
Industry analysts forecast that prefilled pod systems will grow 35-40% in 2026 as former disposable users upgrade. E-liquid sales will flatten as the tax makes smaller bottles less attractive. Hardware sales will continue to grow as new vapers enter via pod systems.
TrackElf's market reports track these trends weekly, so you can adjust your purchasing ahead of the curve.