The UK vape retail landscape is shifting. In-store sales still dominate at approximately 65% of total, driven by the immediacy of buying a product and the advisory role of shop staff. Online sales have grown to 35%, driven by convenience and wider product selection, though age verification requirements add friction at checkout.
Post-disposable ban, online sales of prefilled pod systems and e-liquids have grown faster than in-store, as customers know exactly what they want and buy in bulk. In-store sales are growing faster for devices and hardware, where customers want to feel and compare products.
TrackElf's Stock Track module works across both channels, tracking online warehouse stock and in-store shelf inventory in one view.