Three brands are gaining rapid traction in the UK: Hayati (disposables and prefilled pods), Aroma King (mesh-coil disposables), and Pyne Pod (4-in-1 pod system). These brands are growing fast on social media and in wholesale order volume.
When trying a new brand, start with 2-3 boxes of the most popular flavour. If it sells through within 30 days, expand. If not, clear it and move on.
TrackElf's brand directory updates weekly with new brands entering the UK market.